Eid-el-Adha 2025: HTO Belgium Greets Muslims, Advocates Outdoor Advertising As Key To Global Market Visibility

The Vice President of the Ogun State Advertising Practitioners Association (OGAPASS) and Chief Executive Officer of AMTOL-TEK Outdoor Media, Hon. Tola Olutayo popularly known as HTO Belgium, Congratulates All Muslims Faithfuls across Nigeria and the world on the celebration of Eid-el-Adha 2025, urging reflection, unity, and communal progress.

In a goodwill message issued on Thursday, Olutayo commended the Muslim community for their spiritual commitment during the holy season and encouraged them to continue upholding the values of sacrifice and compassion which the festival represents.

“Eid-el-Adha is not just a time of festivity, but one of deep reflection. It symbolizes obedience, humility, and a spirit of giving,” he said. “I pray this season brings blessings to every home and strengthens the bonds within our communities.”

Beyond the celebratory message, Olutayo, a prominent media strategist and outdoor advertising expert, used the opportunity to present a strategic report on the relevance of out-of-home (OOH) advertising in advancing brand visibility in global business.

In the era of digital disruption, where consumers are inundated with online content, Hon. Olutayo described outdoor advertising as a critical and enduring pillar of brand communication, especially for businesses seeking to scale across markets.

According to him, while many brands focus heavily on social media and web campaigns, OOH advertising offers unmatched physical visibility, cutting across geographies and demographics without the limitations of ad blockers or digital fatigue.

“Outdoor advertising is ever-present. Whether it’s a digital billboard in Times Square, a bus shelter display in Abuja, or a mega-banner on Lagos highways, these platforms consistently deliver results,” he said.

Olutayo noted that global brands such as Apple, Coca-Cola, and Nike have continued to rely on outdoor media to launch products, reinforce trust, and maintain top-of-mind awareness.

He outlined several advantages of OOH media in modern marketing, especially as digital out-of-home (DOOH) technology evolves.

Inescapable Presence: Unlike online ads, outdoor ads cannot be skipped or blocked.

Wider Mobility Engagement: With more people spending time outdoors, roadside and transit ads drive continuous brand exposure.

Smart Targeting: New DOOH technologies allow campaigns to adjust based on audience type, time of day, and even weather.

Trust and Credibility: Physical presence often gives a brand more legitimacy than digital campaigns alone.

“Outdoor advertising doesn’t just promote products; it builds brands. It tells your story visually, clearly, and memorably—especially in high-traffic areas where impressions are guaranteed,” he said.

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Hon. Olutayo urged emerging entrepreneurs and small-to-medium businesses to embrace outdoor advertising as a viable strategy for business expansion and market penetration.

“OOH is one of the smartest investments a business can make when entering a new market,” he said. “It communicates strength, reliability, and commitment—values that digital ads alone may struggle to convey.”

He emphasized that businesses seeking to grow across regions or nations must consider outdoor placements as a key component of their integrated marketing strategy.

As global markets become increasingly competitive and saturated, Olutayo believes outdoor media will remain a bridge between brands and people, cutting across language, culture, and location.

“Outdoor advertising connects cultures. It works around the clock, across borders. Any serious business targeting visibility and influence in today’s world should prioritize it,” he said.

He concluded by encouraging stakeholders, marketing professionals, and government agencies to explore outdoor advertising solutions for campaigns and corporate branding.

For consultation or inquiries, interested parties can reach him via amtoltek@gmail.com.

Hon. Tola Olutayo, known in media and business circles as HTO Belgium, is a certified advertising practitioner and public administrator. He holds qualifications including ARPA, MAPM, PDA, PGDCPM, and MBA. With over a decade of experience in strategic media solutions, he currently serves as MD/CEO of AMTOL-TEK Outdoor Media and Vice President of OGAPASS.