WACOT Rice signs 4-year partnership agreement with Kebbi Beach Soccer Association

WACOT Rice Limited, the leading rice processing company and member of the Tropical General Investments (TGI) Group, has signed a four-year sponsorship deal with Kebbi Beach Soccer Association.

The Kebbi Beach Club (Kebbi Fishers), owned by the Kebbi Beach Soccer Association, is Africa’s premier beach soccer club.

The sponsorship deal with WACOT Rice Ltd as an official food partner is an incentive for the growth of beach soccer and, ultimately, the development of youth in Nigeria.

Last year, WACOT Rice sponsored Kebbi Fishers to the World Winners’Cup in Antalya, Turkey, organized by Beach Soccer Worldwide, the global governing body under FIFA responsible for Beach Soccer.

Commenting on the partnership, WACOT Rice Chairman Farouk Gumel said the company was pleased with the progress Kebbi Fishers has made over the past three years, including their foray into Turkey. It is this achievement that led WACOT to enter into the four-year sponsorship deal.

“In our activities, we always ensure that we create opportunities for the Nigerian youth to thrive. Kebbi Beach Soccer Association, through Kebbi Fishers, has grown and received awards across the continent. They put Kebbi on the map. We are extremely proud of them and remain committed to supporting them to grow,” said Gumel.

Kebbi Beach Soccer Association President Mahmud Hadejia also thanked WACOT Rice and TGI Group for their support of Kebbi Fishers and commitment to sports development in Nigeria.

Hadejia, who is also president of the African Beach Soccer Union and coordinator of the Nigeria Beach Soccer League, said that beach soccer in the country has gained new momentum thanks to WACOT Rice’s sponsorship.

WACOT Rice Limited is a member of the Tropical General Investments (TGI) Group, a global conglomerate whose majority of investments are based in emerging markets.

TGI’s investments are focused on driving inclusiveness and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities and a highly skilled workforce to produce world-class products that are consumed locally and exported to global markets.

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